Photo Credit: Snap Inc.
Snapchat says the new music performance series isn’t about polished perfection, but rather offers an unfiltered glimpse into the creative process. The series is intended to invite fans into the artist’s inner circle, to hear raw takes of new music. Snapchat calls it a ‘digital backstage pass’ aimed at fostering a genuine connection that goes beyond the typical artist-fan dynamic.
Kid Cudi performed a pre-release concert for an intimate audience of Snap Stars and superfans, debuting “Neverland” and more unreleased music live for the first time. He also sat down to speak with Head of Music Strategy Manny Adler to answer a few questions about his new music.
Snap has eagerly embraced the music industry in a way that rival social media like X/Twitter has not. Recently, Digital Music News reported that Snap Inc. finalized several licensing agreements with major music publishers under deal terms structured by the National Music Publishers’ Association. Now the ‘Under the Ghost’ series gives musicians a chance to showcase music early to superfans who are likely to turn their listening into influencing online.
‘Under the Ghost’ presents a strategic offering for brands with unique sponsorship opportunities including sponsored Snaps, creator content, total takeover placements, and more. The series also offers advertisers a premium way to tap into music, culture, and community—all built into Snapchat to engage Gen Z and millennial audiences.
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Snapchat's Industry Embrace Continues with Kid Cudi – Digital Music News
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