In just 44 days Oasis will make their long-awaited return to the stage as the embark on their hotly anticipated world tour. This summer will see brother Liam and Noel Gallagher embark on tens of shows across the UK between July 4 and September 28 as part of Oasis Live '25.
Confirmation of the Manchester band's return sent music lovers into a frenzy last August as fans scrambled for tickets as they jumped through numerous hoops including presale ballots and dynamic pricing to secure their spot at the year's biggest music event.
Ahead of the sellout run of shows, new data has been released outlining just how much Oasis fans are expected to spend by attending the tour.
Findings from Barclays’ Wonderwallets research reveals how fans anticipate spending a combined total of £1.06 billion on the Live ’25 reunion tour, with the average fan spend reaching £766.22 across tickets, travel, accommodation and merchandise.
This total exceeds the £997m that Barclays estimated would be spent on the UK legs of Taylor Swift’s Eras Tour in 2024.
On average, Oasis fans predict that they will spend slightly less than Swifties (£766.22 for Oasis versus £848.30 for Swift), but this is offset by Oasis playing more stops.
Tom Corbett, Managing Director of Sponsorships and Media at Barclays, said: “As Britain braces for one of the most highly anticipated musical comebacks of all time, Oasis fans are putting their budgets to work to relive a golden era of Britpop.
"From new outfits to food and merchandise, ticket holders are showing that when it comes to once-in-a-generation moments, they are more than willing to Roll With It.”
Broken down, attendees are likely to spend the most on accommodation (£108), with other notable costs including travel (£70.50) and clothing (£73.70), with two thirds (67 per cent) planning to purchase accessories or an outfit specifically for the event.
Other expenses include an average of £59.70 on official merchandise, as well as £75.20 on pre-concert food and drinks, boosting sales at local hospitality venues.
Of those that managed to secure tickets, the research also revealed that six in ten spent more than planned on tickets but believe the experience will be worth the cost, while a quarter (24 per cent) also wish they had spent more on tickets, including better seats or a VIP package, to obtain a better experience.
In justifying the cost, 16 per cent of fans said they bought Oasis Live ’25 tickets as a gift, while 30 per cent described it as a sentimental purchase, due to the significance that Oasis’ music has played in their life.
And, to make the most of the experience, many plan to embrace other events before the event, including attending fan-organised meetups (23 per cent), filming TikTok trends (22 per cent) and exchanging Oasis merchandise with other fans (15 per cent).
In terms of fan preference, the findings also revealed that of those who secured tickets to a Manchester tour date, 80 per cent picked the location as their first choice.
Meanwhile, a quarter (23 per cent) wanted to get a ticket in Manchester because they believe that seeing Oasis play there is a “quintessential experience” for any fan.
No doubt, fans will also be dusting off their Britpop-inspired garms for the shows too – in fact, more than a quarter of fans (29 per cent) will be embracing nostalgic 90s fashion trends at the event, including baggy jeans, track jackets or sneakers.
A fifth (21 per cent) plan to wear an Oasis-themed outfit or accessory 0 including bucket hats and parkas – and 14 per cent are even intending to get a haircut inspired by Liam or Noel.
Wonderwallets is part of the Barclays Consumer Spend report, which combines hundreds of millions of customer transactions with consumer research to provide an in-depth view of spending trends.
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