Photo Credit: HBO
Hit shows integrating classic or lesser-known songs into pivotal scenes can often result in a sync explosion—with the song finding a new audience from the feature. With massive increases in streaming numbers and chart positions for the songs, many of these hits find new cultural relevance among an entirely new generation.
HBO’s ‘The Last of Us’ has been a driving force for music discovery among those who watch the show. Last season, Depeche Mode’s “Never Let Me Down Again” experienced a more than 520% increase in global streams after being featured in the show’s first episode.
Linda Ronstadt’s “Long Long Time” saw a whopping 4,900% spike in US streams alone within an hour of its appearance in episode three—quickly climbing to #5 on the iTunes Top 100 chart. Other songs such as Pearl Jam’s “All or None” and Etta James’ “I Got You Babe” all saw streaming increases (5,000% and 440% respectively) from their featured spots in those first season episodes.
In the TV adaptation of this popular video game, the song appears again in Season 2, Episode 2. This time the song is performed by Ashley Johnson, the original voice of Ellie from the games. The song plays during an emotional moment during this episode that I won’t spoil, but once again “Through the Valley” is having a sync explosion moment. Just hours after airing, the song saw a 1,005% streaming spike on Spotify. Fans and new viewers alike are seeking out both the Shawn James version and the new Ashley Johnson cover.
Share on:
You must be logged in to post a comment.
Streams of "Through the Valley" Spike 1,005% on Spotify – Digital Music News
RELATED ARTICLES