Price-Gouge at Coachella? Attendees Snark About ‘Money Trap’ – Digital Music News

Photo Credit: @ruthsviveros on TikTok
It may not come as a surprise to some that the prices of concessions at live events can get a little ridiculous. But in the post-pandemic economy, where concerts and music festivals are struggling to break even, Coachella attendees are stunned to see food and drink going for three times the normal cost. Just like the airport, but with better music.
In videos shared on social media, festival goers have been showing off what they ate and how much they paid for their meals or even individual items. One TikTok user, Ruth Viveros, shared a video on April 11 showing two plates of three tacos, an order of loaded nachos, and two lemonades (costing $17 a piece), running her $102 altogether.
“They’re not good, not good at all,” said Viveros of the tacos. “The tortillas are like freezing cold.”

“These prices are diabolical,” wrote one commenter. “Coachella seems like a miserable money trap that everyone falls for,” commented another. Another video, posted by TikTok user @FrugalJimmy, showed off a slice of pepperoni pizza that cost $13, which he jokingly stated was “not too bad.”
“I honestly thought it would be a lot more for a big slice of pizza,” he noted. “So good.”
♬ original sound – FrugalJimmy

Meanwhile, those preparing for Coachella’s second weekend have taken to Reddit to ask those who camped out during Weekend 1 just how expensive the food has been.
“Expensive,” replied one Redditor. “Most items start at $15-20. ‘Meals’ are like $20-30.” Another added that a Nate’s Nashville hot chicken slider with fries cost $30.
However, despite the rampant posts and comments about prices, many attendees have defended Coachella, saying the experience was worth the spendy snacks.
This year’s festival featured headliners Lady Gaga, Green Day, Post Malone, and Travis Scott, with performances from Megan Thee Stallion, Weezer, Missy Elliott, Charli XCX, The Original Misfits, and many more.
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