Flo Milli – SXSW 2024 – Photo by Stephen Olker
March 10-15, 2025
The SXSW Music Festival brings together artists, industry professionals, creatives, and music lovers from around the world to make connections, elevate their careers, and celebrate the magic of live music – from legendary performers to the most exciting new talent.
2025 Showcasing Artists
New, developing, and established artists enhance their careers by showcasing to the global music industry at the SXSW Music Festival each year. Showcases are curated by South By Southwest® in collaboration with record labels, booking agencies, management and PR firms, international export offices, music festivals, media outlets, industry trade organizations, lifestyle brands, and more.
Join us for SXSW 2025 from March 7–15 in Austin, TX. Register and book your hotel today! Subscribe to Event Updates and community newsletters for announcements throughout the season.
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Dive into the third announcement of Showcasing Artists for SXSW 2025- NSQK, Sofía Reyes, Samara Cyn, st. Pedro & more!
Over 165 new showcasing artists added to the 2025 SXSW Music Festival showcase lineup!
Introducing the first round of showcasing artists who will join us in Austin from March 10-15, at the 2025 SXSW Music Festival.
Plan your SXSW 2025 adventure today! Explore primary access per badge type across daily programming including Conference tracks, Festivals, and Exhibitions
Catch up on the latest additions to the 2025 SXSW Music Festival.
Ready to experience some new music? Check out the SXSW YouTube channel for music videos from official showcasing artists for the 2025 SXSW Music Festival.
Tune in to this specially curated playlist courtesy of SXSW Staff.
By Julia Pinto, March 31
Music FestivalShowcasing Artists
By Julia Pinto, March 14
ShowcaseMusic Festival
By Julia Pinto, February 27
Music FestivalShowcasing ArtistRoundup
Browse the list of iconic names from SXSW Music Festival
Billie Eilish
SXSW 2018
Megan Thee Stallion
SXSW 2019
Khalid
SXSW 2019
J Balvin
SXSW 2019
The Zombies
SXSW 2023
Solange
SXSW 2017
Peso Pluma
SXSW 2024
New Order
SXSW 2023
Young Miko
SXSW 2024
Lizzo
SXSW 2019
Grulke Prize
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