A live performance from Beyonce, who’s updated a promo video to remove a depiction of the Sphere. Meanwhile, Beyhive superfans are swarming the Vegas venue’s social profiles. Photo Credit: Raph_PH
The clip’s retooled version debuted during a SoFi Stadium concert yesterday, according to Variety. And as we previously noted, it’s been just days since Sphere attorneys penned a firmly worded letter demanding that Beyoncé axe the venue reference.
Still live on YouTube, the original video appears to show a colossus Beyoncé picking up and inspecting what looks to be the Sphere. Though seemingly inconsequential, the promo evidently proved a big deal for Sphere brass, and not in a positive sense.
At least according to the mentioned attorneys, the video “resulted in significant speculation that Beyoncé will end her tour with a Sphere residency.” As things stand, the Parkwood Entertainment founder intends to wrap the tour in Vegas – albeit with a pair of performances at Allegiant Stadium.
Besides the in-concert debut, the retooled video also made its way into an Instagram post from Parkwood. “What happens in Vegas starts with a BANG,” the appropriate caption reads.
At the time of writing, the video had already racked up a healthy 75,000 or so likes on Instagram. In other words, the ostensibly unforeseen conflict is proving beneficial for Beyoncé, who has stops booked into late July.
Of course, it’s unclear whether the media coverage will translate into heightened attendance. Many of the reactions here are coming from existing “Beyhive” superfans – see the multitude of bee emoji comments on the Sphere’s Instagram page for proof – who are presumably set to attend in any event.
Nevertheless, the exposure won’t hurt; reports have pointed to thousands of available tickets for the SoFi series. More generally, the Cowboy Carter Tour revolves around repeat concerts at only a handful of stadiums. All told, the Houston-born singer is expected to deliver 32 performances at nine total venues.
Back to the Sphere, which has teed up a Tomorrowland “multi-sensory adventure” for later in 2025, execs have scheduled their first-quarter earnings call for this coming Thursday, May 8th.
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Beyonce Modifies Promo Vid Following Sphere Cease-and-Desist – Digital Music News
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