ANVIL Shares Music Video For 'Truth Is Dying' Song From 'One And Only' Album – BLABBERMOUTH.NET

Canadian metal legends ANVIL have released a brand new music video for the song „Truth Is Dying“. The track is taken from the band’s 20th studio album „One And Only“, which came out in June 2024 via AFM Records. The effort was recorded in the summer of 2023 with longtime producer Martin „Mattes“ Pfeiffer and Jörg Uken at Uken‚s Soundlodge studios in Germany. The same production team was responsible for ANVIL‚s previous four albums, „Anvil Is Anvil“ (2016),„Pounding The Pavement“ (2018),„Legal At Last“ (2019) and „Impact Is Imminent“ (2022).
The „Truth Is Dying“ video was shot on location in Belgium, Sweden, and Switzerland during ANVIL‚s most recent European tour, which saw the band perform nine weeks of shows in support of „One And Only“. Directed by Paul McGuire, the clip captures ANVIL‚s energy and raw authenticity that fans of the band have come to expect. McGuire, who also serves as the band’s European tour manager, had previously worked with some of the most iconic names in rock and metal, including METALLICA, MEGADETH, Dee Snider and RAVEN.
ANVIL guitarist/vocalist Steve „Lips“ Kudlow says: „We finally found the right time and place to shoot a music video ‚Truth Is Dying‘, which is my favorite track from the newest album. We were hoping for this track to be the first single, but it didn’t work out in the end, so it’s awesome to finally get it done.
„Our European tour manager, Paul McGuire, just so happens to be an internationally renowned video director, so it’s meant to be and happens right when it’s supposed to.
„There is a very clear message laced within the lyrics of ‚Truth Is Dying‘, and it speaks to people all over the world no matter where they are that you have to be very vigilant with what you’re told and what you believe, in an age of disinformation.“
ANVIL launched a headlining U.S. East Coast tour Thursday night (April 17) in Portland, Maine. Support on the trek is coming from comedian Don Jamieson and MIDNITE HELLION.
In a recent interview with Victor Ruiz of Signals From Mars, Kudlow addressed the fact that his band never quite hit it big despite being musically ahead of their time, due to a combination of poor management, shady record labels and bad luck. He said in part: „How do you think it looked to [ANVIL drummer] Robb [Reiner] and I to watch, in 1983, the whole world pick up on what we did and leave us behind? We were doing it before… Metal didn’t exist in North America. They didn’t call it metal. We were doing something that they were doing in England, and we were one of the very first metal bands to play in America. Yeah, you’ve got hard rock, but there was a difference. There was a difference between hard rock and metal because hard rock was still attached to rock and roll. It still used rock and roll progressions. Metal used more of a prog attitude. You had songs that were much more complicated than just rock and roll. Certainly, IRON MAIDEN‚s ‚Phantom Of The Opera‘ and songs like that, or ANVIL‚s ‚Mothra‘. It’s not rock and roll. It’s a form of it, but it’s metal, that turned it into metal, what we call metal. And riff rock. That’s what it is. And you can put titles on it, but you can also talk about it in musicality, what things we’re actually doing. So that’s how I kind of see it. So there was a difference. And some of the problems that I’ve been faced with is that I’m kind of the bridge between hard rock and heavy metal, because I was one of the pioneering bands that created that bridge. So I had songs — I still have songs that venture back into the rock and roll world, but at the same time, there are songs that are not rock and roll.“
Lips continued: „We can sit and discuss how hard rock became metal and certainly BLACK SABBATH and DEEP PURPLE and LED ZEPPELIN were the forerunners of all of it, really. Because that’s the biggest influence after [Jimi] Hendrix, the use of distorted guitars and stuff, and all of a sudden, everybody’s doing it. Nothing stays sacred. Everything is stolen by the next generation and regurgitated in a new fashion. And that’s what’s been going on in the music industry for decades now. But I think we might’ve gone the full circle. You certainly can’t go much further with guitar. The guitar’s done its thing, man. It’s done. And that’s part of where the downslide for the interest in it went. Once you got to the point where the guitar playing is so phenomenal that everybody starts sounding the same — you can’t tell one guitar player from the next — it’s done. It’s over. The race is finished. You know what I mean? For many, many years in hard rock and metal, it was who had the best guitar player in their band. Everything was revolved around the lead guitar. I mean, otherwise what would VAN HALEN mean without Eddie Van Halen? It’s centered around the guitar, which we all know, obviously. We all know that. But we’re at a point in history that they’ve done everything. Every possible way of playing lead guitar has been done. So what do you do? What is there left to do? Write good songs. That’s all that’s left. It’s not about the guitar solo anymore. It’s about the fricking song. The riffs last forever. The solos are here temporarily. It’s the way it is, man.“
Released in 2008, the ANVIL rockumentary „Anvil! The Story of Anvil“ was the directorial debut of screenwriter Sacha Gervasi („The Terminal“) and was produced by Rebecca Yeldham („The Kite Runner“ and „The Motorcycle Diaries“). The film follows Kudlow and Reiner and their band, ANVIL, which released one of the heaviest albums in metal history, 1982’s „Metal on Metal“. The album influenced an entire musical generation of rock bands, including METALLICA, SLAYER and ANTHRAX, who all went on to sell millions of records. ANVIL, on the other hand, took a different path — straight to obscurity. The film was both entertaining and touching as it followed their last-ditch quest for the fame and fortune that has been so elusive to them.
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