Universal Music Group (UMG) and Apple Music have announced the launch of Sound Therapy, a new audio wellness initiative designed to support focus, relaxation, and sleep through scientifically informed sound.
What Is Sound Therapy?
Sound Therapy is a curated collection of audio experiences now available exclusively on Apple Music.
It features reimagined, instrumental, and extended versions of popular tracks from globally recognized artists including Katy Perry, Imagine Dragons, Kacey Musgraves, Ludovico Einaudi, AURORA, Jhené Aiko, Chelsea Cutler, and Jeremy Zucker.
These tracks are intentionally engineered using principles from neuroscience and psychoacoustics to influence brainwave activity and promote specific mental states.
Scientific Approach to Sound Design
The Sound Therapy project was developed in partnership with Sollos, UMG’s wellness-focused subsidiary based in London. The initiative applies scientific methods to tailor music for three key areas of mental wellness:
Focus: Tracks incorporate gamma waves and white noise to enhance concentration and cognitive function.
Relaxation: Music is designed with theta waves to reduce anxiety and encourage calm.
Sleep: Audio includes delta waves and pink noise, comparable to natural elements like rainfall, to support restful sleep.
For example, a serene adaptation of Katy Perry’s “Double Rainbow” is structured to facilitate better sleep, while specific tracks from Imagine Dragons are optimized to support productivity.
Availability and User Access
Sound Therapy is accessible exclusively through Apple Music and can be found under a dedicated section within the app. It joins Apple Music’s growing catalog of wellness-oriented offerings, including the Apple Music Chill station and mindfulness playlists.
This initiative reflects the increasing demand for health-focused content and the evolving role of music as a tool for cognitive and emotional support.
Bridging Music and Mental Health
By combining artistic expression with neuroscience, Universal Music Group and Apple Music are redefining how music can serve mental and emotional well-being.
Sound Therapy is more than just background audio—it is a purpose-built resource for those seeking to enhance their daily routines through sound.
Subscribers can explore the full Sound Therapy collection now on Apple Music.
The Rise of Audio Wellness
The launch of Sound Therapy comes amid growing consumer interest in audio-based mental health tools. According to a 2024 report from Deloitte, over 40% of Gen Z and Millennial users actively seek out soundscapes, ambient playlists, and guided meditations to manage stress and improve sleep.
Major platforms like Spotify and Calm have also invested heavily in wellness content, but Apple Music’s collaboration with UMG stands out for its use of major-label artists and rigorously designed sound technology.
With digital wellness becoming a $7 billion global market, initiatives like Sound Therapy suggest that the future of music may be just as much about healing as it is about entertainment.
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UMG and Apple Music Launch Sound Therapy for Wellness – Lawyer Monthly
