Photo Credit: Dario
Sonos confirmed the partnership had ended to The Verge, stating that current inventory for the Symfonisk line will be phrased out globally. There are no future devices planned. Existing products will continue to receive software updates from Sonos.
“Over the past eight years, we’ve had the pleasure of working closely with IKEA and are proud of what we’ve achieved,” Sonos spokesperson Erin Pategas said in an email to The Verge. “Although our work together has largely wound down and we won’t be releasing new products as partners, we’ll continue to support every existing Symfonisk product so customers can keep enjoying great sound in their homes for many years to come.”
The botched app update hurt Sonos’ reputation as a stable luxury speaker manufacturer, but also increased costs as the company spent millions to fix the app. This poor rollout delayed other products like the Sonos Ace headphones and likely contributed to declining sales as long-time customers promised to swear off the brand. Interim CEO Tom Conrad has also canceled plans for a Sonos video streaming player—which were quiet far along in development.
With the earnings report tomorrow, the world may get a clearer picture on how the U.S./China trade war may impact Sonos through tariffs. Tariffs have increased costs, squeezed margins, and the first round of tariffs from Trump’s first administration were blamed for lackluster IPO performance in 2018. Sonos’ global manufacturing and supply chain woes could lead to even more price increases—and product discontinuations like the IKEA Symfonisk line.
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Sonos & IKEA Quietly End Their Partnership – Digital Music News
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