ARTIST: SAM V. PHOTO: SAMUEL BERNARD
May 7th, 2025
All across the globe, people are listening to New Zealand’s music.
For the 25th NZ Music Month, we’re calling on music lovers at home to get involved and Outplay the World by streaming their favourite artists from Aotearoa — to get their monthly listeners in New Zealand even higher than their most played global cities during May.
We’ve taken to the streets in celebration of artists including Princess Chelsea, Teeks, Kaylee Bell, Earth Tongue, The Beths, Alien Weaponry, CHAII, Tami Neilson, LEISURE and Balu Brigada — incredible performers who are making waves internationally. These artists are being listened to in cities across the globe — from Los Angeles to London, Berlin to Bangkok — and in many cases, their biggest audiences are offshore.
This month we’re inviting Kiwi audiences to match their global success by outplaying the great streaming numbers they have in cities all around the world.
It’s a time to spotlight homegrown talent, amplify community voices, and bring more of our music to the front — to support local, stream local, see local and buy local.
HOW YOU CAN GET INVOLVED
Whether you’re a fan, an artist, or part of the industry, there’s a way to back local music this NZ Music Month.
For music lovers
Stream local: Swap international playlists for NZ artists you love, such as The Local List Aotearoa, Waiata Reo Māori and Legendary Kiwi Classics as well as our NZ Music Month specials, New Music Fridays: NZMM 2025 and Sounds Like Home.
See local: Check out a NZ music gig in your area – you can find all the music events happening this month on the NZMM Gig Guide.
Buy local: You can visit NZ record stores and visit online merch shops of NZ artists – you can access a list of NZ music stores here and Artist Merch stores here.
For artists
Get involved: Download the Outplay Poster template, create your own, and encourage your audience to help lift your NZ listeners. You can download the Canva templates for Instagram posts here and Instagram stories here. You can find instructions as well as all assets in png format here.
For everyone
Share your love: Post your favourite NZ tracks and artists on social media using #OutplayTheWorld and #NZMusicMonth.
All across the globe, people are listening to New Zealand’s music.
For the 25th NZ Music Month, we’re calling on music lovers at home to get involved and Outplay the World by streaming their favourite artists from Aotearoa — to get their monthly listeners in New Zealand even higher than their most played global cities during May.
We’ve taken to the streets in celebration of artists including Princess Chelsea, Teeks, Kaylee Bell, Earth Tongue, The Beths, Alien Weaponry, CHAII, Tami Neilson, LEISURE and Balu Brigada — incredible performers who are making waves internationally. These artists are being listened to in cities across the globe — from Los Angeles to London, Berlin to Bangkok — and in many cases, their biggest audiences are offshore.
This month we’re inviting Kiwi audiences to match their global success by outplaying the great streaming numbers they have in cities all around the world.
It’s a time to spotlight homegrown talent, amplify community voices, and bring more of our music to the front — to support local, stream local, see local and buy local.
HOW YOU CAN GET INVOLVED
Whether you’re a fan, an artist, or part of the industry, there’s a way to back local music this NZ Music Month.
For music lovers
Stream local: Swap international playlists for NZ artists you love, such as The Local List Aotearoa, Waiata Reo Māori and Legendary Kiwi Classics as well as our NZ Music Month specials, New Music Fridays: NZMM 2025 and Sounds Like Home.
See local: Check out a NZ music gig in your area – you can find all the music events happening this month on the NZMM Gig Guide.
Buy local: You can visit NZ record stores and visit online merch shops of NZ artists – you can access a list of NZ music stores here and Artist Merch stores here.
For artists
Get involved: Download the Outplay Poster template, create your own, and encourage your audience to help lift your NZ listeners. You can download the Canva templates for Instagram posts here and Instagram stories here. You can find instructions as well as all assets in png format here.
For everyone
Share your love: Post your favourite NZ tracks and artists on social media using #OutplayTheWorld and #NZMusicMonth.
Office:
7 Great North Road
Ponsonby
Auckland Postal Address:
PO Box 908 91
Victoria Street West
Auckland 1142
Phone: + 64 9 3760115
Freephone: 0800 469642
Email: info@nzmusic.org.nz
