Photo Credit: Live Nation
The deal is available for a limited time starting May 21 and offers tickets to a range of major acts including Avril Lavinge, Halsey, The Offspring, Luke Bryan, Weird Al, The Black Keys, Billy Idol, Kesha, Pantera, and many more. The lower price point for these tickets offers a pressure valve for fans seeking to attend concerts at a lower price than typical.
Early access to tickets is being offered to T-Mobile and Rakuten members, as well as previous Lawnie Pass holders as a gesture of appreciation for their loyalty. The promotion is designed to drive excitement and ticket sales for summer events as the live music industry continues to rebound.
More notably, Live Nation has discontinued its popular Lawnie Pass program, which allowed fans to attend as many concerts on the lawn at participating amphitheaters as they want for a flat $239 fee. Live music fans loved the Lawnie Pass for its flexibility and value, especially for superfans who attend multiple shows each summer.
The $30 Ticket to Summer promotion offers great value compared to standard ticket prices, but it is not a direct replacement for Lawnie Pass. Instead of unlimited access, fans must purchase tickets for each individual show and the $30 rate is only available for select events while supplies last. This means superfans could quickly see their attendance costs add up—especially if they attend more than seven concerts this summer.
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