Myke Towers puts his racing skills to the test while attending a Formula 1 Miami Grand Prix activation in support of F1 The Album. Photo Credit: Warner Music Group
Formula 1 emphasized as much on social media, and Warner Music Latina took the opportunity to put out a formal release about Myke Towers’ attendance. The Puerto Rican artist has recorded a new track, “Baja California,” for the Apple Studios-produced film, which stars Brad Pitt and is set to hit North American theaters on June 27th.
Among different things, the Miami Grand Prix yesterday featured an “experiential activation” tied specifically to the F1 soundtrack. On cue, invited influencers took to social media to provide looks at the activation – including not just racing simulators, but an Apple Music-branded DJ booth focusing on F1 The Album.
Debuting in tandem with the movie, said album will release on streaming, vinyl, CD, and cassette alike. On the streaming side, Apple Music is plugging the project with a pre-release page; Spotify has taken things a step further by adding a release countdown.
When it comes to vinyl, the likes of Target and Amazon have teed up limited-edition products; Amazon settled on $27.98 a pop here, with a $14.98 price point for the cassette version.
Meanwhile, the Miami Grand Prix also went ahead and (by Warner Music’s description) “replaced drivers’ names above the garages with those of the artists featured on the official soundtrack.” Additionally, Towers participated in a pre-race grid walk.
Keeping the focus on racing blockbusters, the Fast & Furious franchise has certainly helped propel tracks into the commercial stratosphere. And with a hefty 150-minute runtime, F1 definitely has room for songs, 17 of which are featured on the soundtrack album.
That includes efforts from Atlantic acts Don Toliver, Ed Sheeran, Roddy Ricch, and Rosé – with Raye, Chris Stapleton, Doja Cat, Tate McRae, and more on board as well.
Back to the Miami Grand Prix, Toliver, Ricch, and Rosé (besides fellow Blackpink member Lisa) were likewise in attendance. On the performance side – live music factored prominently into the event to boot – Hard Rock’s “trackside stage” welcomed Kygo, Cedric Gervais, Kaskade, Steve Aoki, Sofi Tukker, and Pitbull.
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F1 the Album Receives Major Marketing Push At Miami Grand Prix – Digital Music News
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