Photo Credit: Nathana Rebouças
Despite the uncertainty surrounding the platform, TikTok sales team members have been proactively reaching out to agencies and brands. The sales team projects unwavering confidence that the app will remain operational in the U.S. and the team seeks greater investment from advertisers in the platform.
The latest 75-day ban extension was announced by President Trump in early May and follows previous extensions and ongoing negotiations between ByteDance and U.S. officials. The repeated postponements of the ban have left many advertisers in limbo, with some hedging their bets and shifting ad budget dollars to more stable platforms like Instagram and YouTube. A recent report suggests eight of the top ten advertiser categories reduced their spending in Q1 2025 on TikTok compared to the previous years. U.S. ad rates have seen double digit declines amid the uncertainty.
TikTok’s ad revenue business in the United States is expected to grow 20.3% in 2025 to reach $14.8 billion, according to Emarketer. Both Meta and Google are watching closely what happens with TikTok, since those advertising dollars will be free to flow into other platforms. Both companies have been improving their short-form video products to match or exceed TikTok—especially amid the platform’s uncertainty in the United States.
Share on:
You must be logged in to post a comment.
TikTok Soothes Nervous Advertisers with 'Confident' Comments – Digital Music News
RELATED ARTICLES