Music data tracking company Luminate has released its 2024 Year-End Report, which features its inaugural Luminate Export Power Ranking. Canada is also the third ranked country when it comes to songwriters in the top 1,000 streamed songs, which includes a major showing from The Weeknd.
Canada is the third biggest exporter of music to the world.
That's according to the inaugural "export power" ranking in Luminate's 2024 year-end report. The music data tracking company, which also tabulates Billboard's charts, defines export power as "a country’s ability to export recorded music globally."
Canada is behind only the U.S. and the U.K., which hold the top two spots on the export power ranking. Canada's top importers of music are the U.S., the U.K. and Australia, while Canada is also the number one importer of music from the U.S., emphasizing the entwined nature of Canadian and American markets.
The rest of the top ten is rounded out by South Korea, Germany, France, Puerto Rico, Australia, Sweden and Brazil.
While that might seem like good news for Canadian music, the report also includes some indicators that Canada is not in a growth period for exporting music.
When it comes to the share of global premium (audio and video) streams, Canada saw the third largest decline last year, with its share down from 3.73% to 3.34%, also behind the U.S. and U.K. Mexico, Brazil and India had the biggest stream share growth.
That points to a trend where music from the global south — and in languages other than English — is seeing a major explosion in popularity.
The report also highlights that English and non-English-language countries are showing different trends when it comes to local vs. foreign content.
"English-speaking markets are losing local share to non-English language imports," the report states, "while many non-English speaking markets show local content gaining share."
That provides further evidence that non-English language music is on the rise across the board. In the U.S., Mexico and Chile (and, surprisingly, Ireland) had the biggest stream share gains, while Canada, the U.S. and Nigeria saw the biggest stream share declines. Canada also saw some of the highest stream share declines in the U.K., Australia, Japan and Brazil.
Canadian songwriters, however, are going strong, thanks in part to a few of pop's biggest stars.
Canada ranks third for songwriter representation among 2024's top 1000 most-streamed songs, again behind the U.S. and the U.K.
The Weeknd is a big reason for that position, ranking third amongst the most prolific and the most-streamed songwriters in the top 1000 streamed songs.
Pop comes out as the fastest-growing genre in the U.S., followed by rock, Latin music and country. That growth is led by a big year for women pop singers like Billie Eilish, Sabrina Carpenter — and Canada's Tate McRae, who places at No. 9 on Luminate's Pop Artist Rank for the U.S.
Looking beyond the biggest stars and most-streamed songs, Luminate notes that the share of streaming occurring outside the top 10,000 tracks is continuing to grow. In 2024, the top 10,000 tracks made up 31.9% of global streaming, down from 40.1% in 2022.
Shifting to look at consumption within Canada, Luminate finds that total album consumption is up by 8.1%, from 104.4 million units in 2023 to 112.9 million. That growth comes from both streaming, which is up 9.5%, and physical sales, up 4.8%. Total album sales fell by 0.9%, indicating a drop in digital sales.
Check out the full Canadian metrics, as well as more worldwide data, in the whole report here, and more highlights from the U.S. data here.
Savannah Jade
The sophomore single from the rising Quebec country singer — one half of the duo Five Roses — arrives at No. 52 on the chart. Kingston's Headstones also debut a new track with City and Colour on Mainstream Rock, "Navigate" at No. 36.
Savannah Jade is belting her way onto the airplay charts this week.
The Quebec singer is maybe best-known as half of the country duo Five Roses, but now she's branching out as a solo singer. Her sophomore single "More Like It" arrives at No. 52 on the Canada Country chart for April 26. It's a barn-burning country-pop track where she sings about what she wants for a date night: no glitz or glamour, just jeans and the local watering hole.
Savannah Jade is no stranger to the limelight, having placed as a semi-finalist with Five Roses in SiriusXM's 2022 Top of the Country competition, as well as touring with Tebey and performing at country festival Boots & Hearts. Her previous single "He's The One" was a Stingray radio trending track, and "More Like It" looks like it will keep building Savannah Jade's momentum.
There's a couple more Canadian airplay chart debuts this week. Veteran Kingston rockers Headstones collaborate with City and Colour on "Navigate," their first single on Dine Alone Records, arriving on the Mainstream Rock chart at No. 36. Over on Modern Rock, alt-rock stalwarts Our Lady Peace enter with "No Angels In This Town" at No. 36 and long-running indie rock band Born Ruffians debut "What a Ride" at No. 39.
There's not as much movement at the top of the airplay charts this week. Gracie Abrams holds onto the top spot on All-Format with "That's So True." Myles Smith's "Stargazing" continues to lead AC and Chappell Roan's "Pink Pony Club" holds atop CHR/Top 40. ROSÉ and Bruno Mars maintain the top spot on Hot AC with "APT."
Morgan Wallen's "I'm The Problem" moves up to lead Canada Country, while Papa Roach's "Even If It Kills Me" and Mumford & Sons' Rushmere rule Mainstream and Modern Rock, respectively.
Check out the full Canadian Airplay charts here.
