UK tour ticket contributions to grassroots sector pass £500,000 – Music Week

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The LIVE Trust has announced that it has already had more than £500,000 pledged in ticket contributions from UK tours of domestic and international artists, including Pulp, Diana Ross, Mumford And Sons and Hans Zimmer.
LIVE (Live music Industry Venues & Entertainment), which represents 15 live music industry organisations, established the new funding initiative that will offer much financial support to those working across grassroots live music. 
The LIVE Trust receives funding from a voluntary contribution of £1 per ticket from arena and stadium shows with a capacity of over 5,000. The Trust, overseen by a panel of industry experts, then sets a funding strategy to support those delivering grassroots music experiences to communities across the UK, including artists, venues, festivals and promoters.
It follows a campaign by the Music Venue Trust on a levy, which received the backing of the CMS Committee of MPs and the government, at least for a voluntary element.
There is a real appetite from performers and their teams to support the wider live ecosystem
Jon Collins
Passing the half million figure coincides with new fan research which shows the concept behind the Trust is hugely popular. Music Fans Voice, a major new report released last week, surveyed over 8,000 live music concert goers, and found that 93% of respondents supported the idea that £1 from every ticket of any arena or stadium live music event should go to a fund that directly supports the grassroots sector.
Jon Collins, CEO of LIVE, said: “This is a welcome milestone for The LIVE Trust and marks a very significant contribution to the grassroots live music sector. What this demonstrates is that there is a real appetite from performers and their teams to support the wider live ecosystem and we applaud and thank those that have already taken this initiative.  
“Whilst this is an excellent start there is still much work to do if we are to convince government that a voluntary rather than statutory levy is both workable and sustainable.”
PHOTO CREDIT: Lousie Haywood-Schiefer
 
 
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