British listeners want greater transparency and restrictions when it comes to AI-generated music, a new survey by the BPI has found.
A hefty 81.5% of music consumers polled by the BPI – the trade body for the British recorded music industry – agreed that music generated solely by AI should be clearly labelled.
Meanwhile, 82.7% of the 1,750 consumers polled agreed that human creativity is essential in the creation of music, while 80.1% agreed that music created by humans is more valuable to them than music generated by AI.
Nearly as many – 78.5% – agreed that an artist’s music or vocals should not be ingested or used by AI without permission from the artist or their record label. And 72.7% agreed that an AI system should clearly list any music that it has ingested or used for training.
The BPI’s survey arrives just seven weeks after some of the UK’s biggest artists united in protest against the government’s proposals on AI and copyright.
The likes of Myles Smith, Lola Young, FLO, The Last Dinner Party and Rachel Chinouriri lent their voices in calling on the UK government to value and protect copyright, joining the likes of Paul McCartney, Elton John, Dua Lipa, Sam Fender, Kate Bush and others.
The UK government is proposing changes to copyright law, which would make it legal for global AI firms to train generative AI models using the UK’s music, books, film and more, without the need for authorisation or compensation from the works’ creators or rights-holders.
According to proposals, creators and rights-holders would – in theory – be given the option to ‘opt-out’ of having their work used to train AI models – though other markets have shown that opt-out schemes are unworkable in practice, and ineffective in protecting against misuse and theft.
The Don’t Let AI Steal Our Music campaign, launched by BPI at the BRIT Awards in March, is a continuation of the Make It Fair campaign, which launched across news media with the support of the UK’s creative industries on February 25. It also follows the release of Is This What We Want?; a silent album protesting the government’s proposals, supported by over 1000 musicians.
A new website, dontletaistealourmusic.com, has further information on the campaign.
Sophie Jones, the BPI’s chief strategy officer, said in response to the survey’s results: „This research shows support for several of our key tasks, including that transparency should be an integral requirement for all AI models, that copyright must not be weakened to favour big tech as the Government proposes, and that music should not be used for AI training without authorisation from the creator or rightsholder.
„AI presents myriad opportunities for everyone in the music industry and consumers. Our music business members are innovating – as they always have – with new technology, and are ambitious to play their part in driving the UK’s growth agenda.
„But we can only realise this potential by securing our strong copyright framework, and by developing licensing partnerships that will enable creativity and AI to flourish together.“
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UK listeners want greater transparency and restrictions with AI-generated music – Official Charts
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