Photo Credit: Apollo Victoria Theatre in London by The Lud
Fans will be able to purchase ATG Entertainment tickets directly through StubHub, enjoying a seamless, secure experience backed by StubHub’s FanProtect Guarantee. The partnership is powered by StubHub’s proprietary technology, 25 years of fan behavior insights, and performance marketing that drives fan discovery and conversion.
Under the arrangement, ATG will set its first-run tickets, before StubHub takes over for the secondary sales. This enables fans looking to buy tickets on the secondary market to get them directly from StubHub instead of searching for the best price across secondary sites.
“This partnership is about opening doors for fans and for the theater industry,” said Adam Budelli, Head of Partnerships at StubHub. “ATG Entertainment understands that meeting audiences where they are at requires innovation and reach. StubHub brings both, and we’re excited to support the growth of live theater with a platform built for today’s fans.”
The partnership covers ATG’s six Broadway theaters: the Hudson Theatre, St. James Theatre, Al Hirschfeld Theatre, Eugene O’Neill Theatre, August Wilson Theatre, and Walter Kerr Theatre. The first show available will be The Last Five Years, starring Nick Jonas and Adrienne Warren, at the Hudson Theatre.
ATG Entertainment owns, operates, or programs 72 venues globally, including iconic theaters across the US and Europe, and serves over 18 million people worldwide. Tickets for select ATGE events will be available through StubHub in a few weeks.
“This partnership reflects a shared belief in the future of live entertainment,” said Lori Hotz, US CEO of ATG Entertainment. “StubHub’s innovative platform and expansive reach offer new ways to connect with audiences across genres. Together, we’re reimagining how fans discover and engage with live experiences across the country.”
ATG Entertainment is the latest to join StubHub’s expanding network of partners. The company’s partner momentum is part of a larger evolution, transforming StubHub from a resale-only marketplace into a fan-first, all-access destination for live experiences.
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StubHub Inks Hand-in-Glove Secondary Ticketing Deal with Theater Partner ATG – Digital Music News
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