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Coffee sales are up while lemonade sales are down at the 2025 Stagecoach Country Music Festival.
That’s according to Steven VayDing of Just Squeezed, a concessioner at the three-day event held April 25-27 at the Empire Polo Club in Indio.
Temperatures topped out in the 70s on Saturday and Sunday, below normal for the Coachella Valley this time of year.
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Still, Vayding expected his staff to slice and squeeze more than 5,000 lemons at his stands, which are all over the festival grounds selling cups of lemonade for $14.50-$15.
Of course, beer outsells both coffee and lemonade at the festival by unknown numbers.
There are other ways to quench your thirst at Stagecoach, both with and without alcohol. Here are three spots that caught our eye.
Tequila Código 1530
This open-air cocktail bar is decorated with all things George Strait, including album jackets and a jukebox. The activation includes a booth where people can get custom decorations made for their hats with ribbon and so forth.
Drinks include Cowboys & Dreamers Código Margarita and Skinny Coco & Código.
Prices: $18-$29.
The New Bar
This mocktail bar serves drinks that taste like they have alcohol but don’t. The best seller is the Golden Hour Marg, made with such ingredients as non-alcoholic agave spirits. You can also buy Recess Zero Proof seltzer by the can.
Sorry parents, no Shirley Temples.
Prices: $10-$15.
Wellness Wagon
These carts by UCLA Health are one of the best bargains at the festival. They’re handing out popsicles in three flavors: Mango Twango, Coco Rodeo and LemonBerry Blues.
Price: Free.
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