The long-awaited Spotify Music Pro package, known also as Supremium and Deluxe, will reportedly begin releasing in 2025. Photo Credit: Eyestetix Studio
That’s according to yet another report from Bloomberg, which has for years tracked Spotify’s as-yet-unreleased superfan offering. Known for a while as Supremium, the higher-priced package was initially expected to roll out in 2023, per the noted outlet.
Ultimately, the timetable didn’t come to fruition, nor did Supremium (billed as Music Pro since early last year) become available in 2024. (Bloomberg also forecasted a 2024 release for Music Pro – underscoring, among other things, the expansion’s fluid nature.)
But amid widespread streaming-plateau concerns in established markets, and with superfan monetization taking center stage, Spotify head Daniel Ek in July 2024 confirmed plans for “Spotify Deluxe.”
Stopping short of identifying the precise components at hand, Ek promised “a much better version of Spotify” and indicated that Supremium/Deluxe/Music Pro would “probably” cost around $17 or $18 monthly in the U.S.
This time around, the outlet drove home that the Music Pro expansion’s particulars aren’t set in stone, spelling out for good measure that “all of the major music companies” aren’t yet on board. Nevertheless, Spotify will reportedly “test many options over the course of this year.”
On the features front, the outlet didn’t break too much new ground. As highlighted, Spotify has thus far resisted joining rivals like Apple Music and Amazon Music in upgrading audio quality. (DMN Pro maintains an active breakdown of each service’s audio-fidelity specifics.)
The decision has elicited complaints from audiophiles, at least some of whom have shifted to different streaming platforms. Importantly, though, it certainly hasn’t prevented Spotify from adding a substantial number of users and subscribers.
Spotify, far from cementing its plans here, has only had “preliminary” conversations with promoters and ticketing platforms, Bloomberg relayed.
Absent from the report is any mention of Music Pro’s providing access to exclusive artist content (concert specials and more come to mind) and possibly new music releases. However, logic and evidence suggest that this access may well be in the long-term cards.
Closer to the present, Spotify reportedly intends to begin testing Music Pro “in phases” beginning in 2025, but it’s unclear when and where the tier will launch. In general, the platform has made a habit of piloting features (from courses to music videos) in non-U.S. markets ahead of wider buildouts.
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Spotify Music Pro Reportedly Set for 2025 Release – Digital Music News
