Splice has acquired Spitfire Audio in a reportedly $50 million deal. Photo Credit: Spitfire
New York City-headquartered Splice and London-based Spitfire announced the deal in a brief release and a video this morning. Those official resources opted against disclosing the sale’s price tag; the $50 million estimate comes from the Financial Times and, just in general, should be taken with a grain or two of salt.
That said, the self-described “leading creator of sounds and sample libraries” Spitfire and the “leading music creation platform” Splice did shed light on a few interesting details.
First, in the mentioned video, Spitfire co-founder Paul Thomson (who’s set to remain aboard) and Splice CEO Kakul Srivastava touched on the above-highlighted plans for fresh features.
“[Splice clients] want more creative control,” Srivastava weighed in here, “and they want Splice and the sounds that we have deeper into their workflow. … When I think about Spitfire – tools that you’ve built, the user experience, the creative control that you’ve given users. Making that accessible to the Splice community, I think, is going to be really powerful.
Running with the point, the two then jumped right into the heart of the matter: AI in the music world and well-founded concerns about the unprecedented technology. Judging by the video’s comments, the higher-ups’ remarks (including the often-heard belief that AI can complement the musicmaking process) don’t look to have assuaged these creator concerns.
In any event, new artificial intelligence products and tools are on the way from the well-funded Splice (which already offers Splice Mic and several other AI products) and Spitfire (which debuted a LABS+ subscription option last year), the execs spelled out.
“This partnership marks a new era,” Spitfire drove home in an FAQ about the sale. “Together, Spitfire Audio and Splice will create the most complete and forward-thinking toolkit for modern music makers—whether you’re discovering a loop, crafting a score, or pushing boundaries with ethical AI-assisted tools.”
Lastly, on the personnel and organizational front, Spitfire “will continue to operate under its own name, brand, and distinct product experience,” per the same FAQ section. And in a LinkedIn post, CEO Olivier Robert-Murphy said he’ll keep on “running Spitfire Audio with the same mission at heart.”
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Splice Acquires Spitfire Audio, Discloses AI Expansion Plans – Digital Music News
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