Photo Credit: Kelsea Ballerini by Jack Strutz
SoFi Technologies has teamed up with Kelsea Ballerini and tnAchieves, a nationally recognized nonprofit dedicated to college access and success, to launch the Rising Stars Program. This $2 million initiative is aimed at helping the next generation of Tennessee students achieve financial independence.
SoFi will provide tnAchieves with over $500,000 in grants to expand its COMPLETE program. SoFi’s contributions will fund students’ 1:1 coaching and financial support as they prepare for a high-skill, high-wage career, as well as a specialized financial readiness curriculum for the 60,000 students across their programs.
In addition, to help people start investing early, SoFi is offering every Tennessee resident between 18-24 the opportunity to receive a minimum of $5 in stock of their choosing, at no cost, with a chance to receive up to $1,000 in stock, with no minimum deposit or fees required.
“It has taken me years of hard work to reach my ambitions, and I’ve been lucky to have the support of so many people along the way,” said Kelsea Ballerini. “I’m incredibly proud to be working with SoFi to give students in Tennessee the financial tools and education they need to succeed. Investing even small amounts of money in your 20s will go further than larger amounts invested later in life. Building true financial independence starts by investing in your future early… in all the ways!”
“tnAchieves could not be more excited to partner with SoFi to bring financial literacy resources to our students and families, helping more Tennesseans achieve their ambitions of going to college and earning a high-quality degree,” said Krissy DeAlejandro, President and CEO of tnAchieves. “The Rising Stars Program will provide our students with the critical support and mentorship they need to get into college, pursue meaningful careers, and build generational wealth. We are grateful for their support as tnAchieves executes programs designed to build Tennessee’s future workforce by meeting each student where they are—at scale.”
“At SoFi, we’re committed to helping people achieve financial independence to realize their ambitions. And we know access to financial education, coaching, and investment tools can drive generational wealth and long-term success,” said Lauren Stafford Webb, CMO at SoFi. “This partnership is about creating real opportunity for young people to get their money right and build the foundation for their financial future. As a mother and a Tennessean, I care deeply about investing in the state’s next generation, and SoFi is honored to work alongside Kelsea Ballerini and tnAchieves to make an impact.”
The Rising Stars Program is part of the SoFi Generational Wealth Fund, which has contributed millions of dollars across multiple initiatives to help underserved communities build wealth for the next generation. These programs have made a meaningful impact by helping low-income families purchase their first home, funding high school athletic programs, providing financial aid for family planning, and empowering women’s financial independence.
Kelsea Ballerini joins SoFi’s inspiring roster of Generational Wealth Fund partners, which includes NBA All-Star and Celtics forward Jayson Tatum, tennis champion and best-selling author Venus Williams, Los Angeles Chargers quarterback Justin Herbert, and Los Angeles Sparks forward and WNBA star Cameron Brink.
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