Music streaming leader Spotify raises prices in Europe and Latin America
If your Spotify subscription has felt like one of the few monthly charges that hasn’t ballooned lately, don’t get too comfortable. The music streaming giant has already cranked up prices across Europe and Latin America, and U.S. listeners are bracing for what could come next.
Spotify, once known for offering unlimited music at a near-bargain, is evolving. Or, depending on how you see it, it’s cashing in. And just like your favorite indie band that suddenly lands a record deal, the vibe is about to change —especially with a new, ultra-premium tier called Music Pro on the way.
Spotify users in the U.S. have already weathered a round of increases. In July 2024, the company bumped up prices for its standard plans:
For a lot of people, the price hike didn’t trigger an immediate cancellation, but it did spark a few sighs and a lot more Spotify Wrapped screenshots as users justified sticking around.
As of June 2025, Spotify has rolled out additional price hikes across Europe and Latin America, with most countries seeing €1 increases (1.13 USD for us American heathens) on individual plans. In places like the Netherlands and Luxembourg, prices have already jumped by up to 18%.
This isn’t random. Spotify is deliberately targeting markets where growth has plateaued but loyalty remains strong. If users stick around after a bump, that opens the door for more — and that’s exactly why U.S. subscribers should pay attention.
It’s still in the works, but insiders report the add-on will cost about $6 more per month, bringing the total monthly price for individual users to roughly $17.99. That’s on par with what other platforms charge for high-end plans — but Spotify wants to sweeten the deal with a few extras:
Will it all be worth six extra bucks? That remains to be seen. But for hardcore listeners, audiophiles, or superfans, it’s a tempting offer — assuming the features actually land.
Spotify has a simple problem: streaming isn’t as profitable as it used to be. With more than 600 million users, including nearly 250 million paying subscribers, the company is still growing — but revenue per user is stagnating. Licensing music, developing features, and funding exclusive content (like podcasts and live sessions) all cost money.
To stay ahead, Spotify needs its top users — the ones who stream all day, every day — to pay more for premium access. Music Pro isn’t just a new tier. It’s Spotify’s way of cashing in on fans who are too loyal to leave and too curious to resist new perks.
So far, Spotify says no new price increases are coming to the U.S. in 2025. But let’s be real: if Music Pro performs well in test markets, it’s only a matter of time before it shows up in your app with a shiny “upgrade now” button.
There’s a good chance you’ll be nudged — subtly or not — to opt in. Maybe your favorite artist releases a new album early on Music Pro. Or that live concert stream you really want to hear? Yep, exclusive to premium subscribers.
It’s the streaming version of VIP seating, and once it’s available, standard plans might start to feel like the cheap seats. With Music Pro on the horizon and global prices creeping upward, the days of Spotify as the budget-friendly streaming king might be behind us. Your playlists won’t disappear, but the cost of pressing play might keep climbing.
© 2024 El Adelantado de Segovia
© 2024 El Adelantado de Segovia
Say goodbye to Spotify as you know it – the famous music streaming leader raises prices in Europe and Latin America – U.S. expects the worst – El Adelantado de Segovia
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