Entertainment
August 18, 2024 by Yewande Fasan
Music executive, Paulo Okoye, has shared his thoughts on Rema’s current market value, stating that the Afrobeats sensation is overpricing himself.
In a conversation with Daddy Freeze, Okoye stressed that Rema needs to expand his fan base and perform at more shows to justify his high price tag.
“Rema is on another level, he’s a Gen Z superstar. He’s our major face of African music. They [Western world] regard Rema the same way they regard American artists.
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“But the problem with Rema at the moment is overpricing. I think he overpriced himself. He needs to do more shows to build a huge fanbase to earn his price tag.”
Okoye noted that Rema’s earnings, as well as those of fellow artist Asake, have experienced a decline.
According to him, both artists used to command fees of $4m and $5m, but their current rates have dropped to $2m and $3m, respectively.
Rema
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