Photo Credit: Song Sleuth
Epidemic Sound has announced the acquisition of Song Sleuth, a music recognition technology company specializing in identifying and monetizing music used in user-generated content (UGC). The deal marks the launch of Aentidote, a new service under the Epidemic Sound Group, designed to help platforms pay out more accurately to artists and rights holders globally for the use of their music across online platforms.
This also marks Epidemic Sound’s third major acquisition in as many years, after AP Records (now Overtone Studios) in 2022, and Soundly in 2023.
“The complexity of music use across a plethora of digital platforms both officially distributed and user-generated requires a different approach,” said Jordan Gross, CEO of Song Sleuth. “By joining forces with Epidemic Sound, we’re scaling our vision to offer unprecedented clarity and control across the entire music ecosystem, providing platforms with ever more accurate identification systems, while giving artists, labels, and publishers confidence that their work is being both found and rewarded.”
With creation and consumption of UGC expected to surge (Goldman Sachs predicts the total addressable market of the creator economy will approach half-a-trillion dollars by 2027), let’s see if rights holders, the industry, and artists can capture the full value of their work.
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Epidemic Sound Launches New Music Recognition Service – Digital Music News
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