News
May 23, 2025 by The Nation
In a strategic move set to reshape the future of African music distribution, Qris Chinedu Ebeatu, CEO and co-founder of the platform formerly known as NextXtar, has announced its official rebranding to Singnify.
This transition marks a bold leap forward in the platform’s mission to empower artists, promote equity, and build sustainable careers for emerging musicians across Nigeria and the wider continent.
According to Ebeatu, the decision to rebrand was fueled by a desire to create a name and identity with stronger global resonance.
“Singnify’ reflects our core mission: to give voice and significance to every artist,” he said. “It signals our evolution from a talent showcase platform to a full-service global music distribution hub.”
Singnify’s mission is clear: to provide Nigerian artists with a gateway to the international stage.
The platform achieves this by distributing music across all major digital outlets, offering robust marketing support, and equipping artists with powerful analytics tools to grow and understand their audiences.
Strategic partnerships with global music stakeholders are also central to Singnify’s strategy, helping to bridge the gap between local talent and international opportunity.
Available for download on both iOS and Play Store, Singnify is building a mobile-first, globally accessible experience. The company is also onboarding regional representatives to support artists both locally and worldwide.
Beyond simple music distribution, Singnify distinguishes itself by offering a suite of services that support holistic artist development. Artists receive a free website, real-time analytics, and direct access to promotional tools. The platform also offers personalized guidance, helping users navigate and thrive in an increasingly competitive market.
Central to Singnify’s appeal is its transparent and artist-centric revenue-sharing model. Artists maintain full ownership of their music and receive the majority of their streaming revenue — a standout feature in an industry often criticized for its opaque financial practices.
Once music is distributed through the platform, Singnify leverages its network of curated playlists, promotional channels, and industry contacts to enhance visibility. For high-performing artists, the platform facilitates connections with A&Rs, record labels, and influential stakeholders, actively bridging talent with opportunity.
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Ebeatu is optimistic about the future of Nigerian music, citing a surge in global interest in genres like Afrobeats. “The Nigerian music industry is vibrant and rapidly gaining global attention,” he noted. “Over the next few years, we’ll see more structural development, better rights management, and increased digital innovation.”
Despite the momentum, Nigerian artists face significant challenges, including limited access to international markets, promotional resources, and royalty transparency. Singnify seeks to address these gaps through fair payment structures, educational content, and hands-on artist support.
Innovation remains at the heart of Singnify’s approach. The platform continues to invest in technology and user-driven updates, with upcoming features including AI-based promotional tools, advanced artist dashboards, royalty-split tools for collaborations, and integrated social media kits. Singnify is also in talks with global partners to introduce artist funding and sync licensing opportunities.
Ebeatu’s journey into music entrepreneurship was inspired by the struggles of talented Nigerian artists. “I wanted to create a platform that removes barriers and gives every voice a chance to be heard globally,” he shared. “The success stories of the artists we support keep me inspired every day.”
He emphasizes that genuine understanding of artists’ needs — not just technology — is critical to building trust and value in the music community. Balancing creative vision and business demands, Ebeatu stays grounded in Singnify’s purpose by maintaining close connections with the artist community while steering the platform’s strategic growth.
Looking to the future, Singnify aims to expand its reach both within Nigeria and internationally. With its app already available globally, the company is focused on scaling its infrastructure to support a broader user base while maintaining its artist-first philosophy.
“Singnify will be known as the launchpad for African talent onto the world stage,” Ebeatu declared. “Our lasting impact will be a more inclusive, artist-friendly global music industry where creators from every corner of the world have an equal shot at success.”
As Singnify steps into this new chapter, it promises to be more than just a platform — it’s a movement to redefine what’s possible for African music on the global stage.
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