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May 15, 2025, 08:54 ET
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To kick off the platform, the brand is partnering with Instacart to unlock music prizes that pair with Coors Light
CHICAGO, May 15, 2025 /PRNewswire/ — There’s nothing more chill than kicking back, pressing shuffle and enjoying your perfectly curated playlist with an ice-cold Coors Light. That’s why Coors Light is launching the new Chill on Shuffle platform, featuring breakthrough artists in music: Lainey Wilson, Shaboozey, Yandel and Mt. Joy to bring the ultimate pairing of beer and music to more fans. The new campaign on Instacart is guaranteed to deliver mountain cold refreshment to listening parties nationwide.
„The only thing that could make Coors Light more refreshing would be pairing it with the music that helps you feel your chillest, whether that’s at a country music festival or listening to reggaetón with friends,“ said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. „Chill on Shuffle delivers a new way to experience music all summer long and offers fans a chance to win experiences featuring our talent partners.“
The Coors Light x Instacart activation is part of Coors Light’s new Chill on Shuffle music platform, aimed to bring music to life everywhere with Coors Light as the ultimate amplifier of chill. Shuffle is the chillest way to listen to music — where Lainey fans find their inner Shaboozey fan and where Mt. Joy fans become Yandel fans. Because when the music is on shuffle, the chill is on repeat.
Now through May 30, fans who search „Coors Light on Shuffle“ on the Instacart app in eligible states will be brought to a secret landing page to click to enter for a chance to win unique prizes that amplify any music experience*. Prizes include:
After entering, fans can purchase a pack of Coors Light directly from Instacart to complement their music experience, if they choose, and get their beer delivered to them in as fast as 30 minutes. No purchase necessary to enter or win.
„Spotlighting Coors Light’s ‚Chill on Shuffle‘ experience underscores how Instacart can deliver both convenience and delight to consumers in innovative ways as they stock up and get ready to kick off a Summer of fun,“ said Stephanie Paturzo Swingle, Senior Director of B2B Marketing at Instacart. „Our grocery technology makes it easier than ever for fans to enjoy cold refreshments—all while enjoying their favorite music moments.“
Music fans can enjoy the perfect pairing of Coors Light and music this summer by visiting CoorsLight.com/ChillonShuffle to learn more about the program, the prizes available, entry rules and details, and stay up-to-date on their favorite artists.
NO PURCHASE NECESSARY. PROMOTION ends on 5/30/25 at 11:59 PM CT. Open only to legal residents of 50 U.S. (D.C) who are 21 years or older. Click Here for Official Rules, including how to enter, Keywords needed for each Sweepstakes prize, odds, prize details, and restrictions. Void where prohibited.
*The Coors Light® „Chill on Shuffle“ Sweepstakes is open to all U.S. residents 21 years of age or older, regardless of landing page visibility. The secret landing page will only be promoted in select regions. No purchase necessary. See Official Rules for full details, including how to enter and eligibility requirements. This promotion is in no way sponsored, endorsed or administered by, or associated with, Maplebear Inc. dba Instacart.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madrí Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors‘ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
About Instacart
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands– partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com.
Maplebear Inc. is the registered corporate name of Instacart.
SOURCE Coors Light
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