A Beyoncé Cowboy Carter billboard alongside the I-10 freeway in West Los Angeles promoting five upcoming shows at SoFi Stadium (Photo: Digital Music News)
Despite searing success at the Grammys and a heavily promoted tour, ticket prices for Beyoncé’s Cowboy Carter tour are sinking in multiple key markets. Instead of instant sellouts, most shows have plenty of tickets available across Ticketmaster, StubHub, VividSeats, and other major ticket-selling hubs, with prices starting to slip below $35 in some markets.
So what’s going on?
With tickets broadly available and moving slowly, fans might be waiting to score last-minute bargains. And you can’t blame them: earlier this week, prices for cheap seats at several major arenas dipped below $35, with prices slipping below $30 at SoFi Stadium over the weekend, according to prices confirmed by Digital Music News over the past week.
Specifically, a $29 ticket was spotted for the May 1st date at SoFi Stadium in Los Angeles, while multiple $32 tickets were spotted for other dates including MetLife Stadium in East Rutherford, NJ (outside of New York City). In some cases, those floors have since moved towards $40 as weekend activity perks up, though a night out at a Cowboy Carter show won’t break the bank.
That offers a stark contrast to superstar sellers like Olivia Rodrigo, Oasis, The Weeknd, and of course, Taylor Swift, whose ‘cheap seats’ often soared into the low thousands while crashing major ticketing platforms.
Live Nation, which is promoting the tour across the United States and Europe, pointed Digital Music News to a 94% sellout rate. But many of those ‘sales’ seem to be reappearing in the secondary market, where ticket prices are sinking fast. Even Ticketmaster’s site is full of seating options, including resales.
Live Nation has also added nine additional shows to the tour, including a Las Vegas date, beyond the initial 22 stadium stops. That sounds aggressive, though perhaps ‘Cowboy Carter’ is galloping too quickly: In Los Angeles, for example, Beyoncé is playing an astounding five nights—though SoFi Stadium ticket prices might be sinking due to oversupply.
Across the pond, Bey is also scheduling six separate nights at Tottenham Hotspur Stadium in London. But ticket sales have also been sluggish in the UK, with only one date nearing a sellout on Ticketmaster’s site.
Prices sinking fast on SeatGeek for Beyonce’s MetLife Stadium dates.
Beyonce has been lambasted for being a country music tourist, and ‘Cowboy Carter’ is avoiding cowboy corners. Houston — Beyoncé’s hometown — is on the list. But most of the cities on the ‘Cowboy Carter’ tour aren’t exactly ‘down home’ locales, including New York, London, Atlanta, DC, Paris, Chicago, and Los Angeles.
More as this develops.
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Beyonce ‘Cowboy Carter’ Ticket Prices Sinking Below $35 In Multiple US Cities – Digital Music News
