Photo Credit: Meta
On Tuesday, Instagram launched its standalone Edits app for video creation, offering features to rival those offered by TikTok parent ByteDance’s CapCut app.
The new app allows creators to organize their project ideas, shoot and edit video, and view insights about content creation. It features background replacement, automatic captioning, and AI tools to turn images into video.
“There’s a lot going on in the world right now and no matter what happens, we think it’s our job to create the most compelling creative tools for those of you who make videos for not just Instagram but for platforms out there,” said Adam Mosseri, Head of Instagram, back in January when the app was first announced.
“Instagram exists to help people express their creativity, and we want to build the best creative tools to help you do this, not just on Instagram or Facebook, but on any platform,” reads Instagram’s blog post about the launch. “This is only the first step on this journey, and we can’t wait to evolve and improve Edits with your feedback.”
With TikTok’s future still uncertain, Meta’s move to launch an app to compete with CapCut is the latest step in the company’s efforts to gain ground in the creator economy. The company has been enticing TikTok creators to migrate to Instagram ahead of a potential federal ban on the China-based platform.
Earlier this month, President Trump extended the deadline for a second time for ByteDance to divest TikTok’s US operations or face a ban. The latest deadline is June 19.
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Instagram Launches Video Editing App ‘Edits’ to Compete with TikTok – Digital Music News
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