The Baroeg, a Rotterdam venue and Stager client. Photo Credit: Emvee
13-year-old Stager, which bills itself as an “all-in-one tool for event organizers,” took to LinkedIn to disclose its Spotify tie-up. Besides dealing in ticketing, the former business develops event-planning software, marketing tools, and more, according to its website.
Under the pact, “all” Stager’s venue and festival clients – most of which look to operate in the Netherlands – will have the option of plugging passes directly on Spotify artist pages, the events company emphasized.
“Last year,” Mike van Gaasbeek-founded Stager disclosed, “over 21,000 artists played a show at a venue, club or festival using Stager. This integration now unlocks huge potential for event organisers to reach engaged audiences on Spotify and sell more tickets through Stager.”
At the time of writing, Spotify didn’t appear to have put out a formal release regarding its newest integration. But aside from unveiling the aforementioned Weeztix/Eventix union, the service in February hosted an exclusive Pantera presale. March then brought the rollout of a personalized “Concerts Near You” playlist.
Normally, this wouldn’t be too noteworthy; Spotify has been testing the live/ticketing waters for a while and certainly isn’t a stranger to music-streaming-adjacent buildouts.
However, the moves are particularly interesting in light of the forthcoming Super-Premium tier. Aside from a heightened monthly cost, we don’t know exactly what the superfan-geared plan will bring to the table.
That said, reports have identified remixing features, a long-awaited audio-quality upgrade, and exclusive concert presales (and/or access to desirable seats) as possible Super-Premium perks.
Late February saw Live Nation head Michael Rapino confirm Super-Premium ticketing talks with Spotify – on top of similar discussions with different DSPs yet. Simultaneously, the exec indicated in more words that exclusive presales wouldn’t come cheap for Spotify or its competitors.
Following all these points to their logical conclusion, it might not be too long before some tickets are available exclusively through Spotify. Running with this point, superfans would then be compelled to cough up extra cash in order to secure passes.
Of course, we can’t tell for sure how consumers would respond to the development – though in general, fans seem far from attached to today’s leading ticket platforms. Similarly, many acts (especially Europe-based professionals who are mostly or entirely playing non-Live Nation venues) might not be too concerned about shifting a portion of their ticketing to Spotify.
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Rotterdam-Based Ticketing Platform Stager Scores Spotify Integration Partnership – Digital Music News
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