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It’s already well known that country music is having A Moment well outside its traditional heartlands. But UK labels body the BPI’s annual yearbook, published this morning, puts some new figures on that.
Country has more than doubled its share of the UK singles market in the last two years, although yes, that is from a small base. The genre accounted for 1.6% of the UK singles market in 2022, but grew to 2.1% in 2023 and then 3.3% in 2024.
The BPI cited Shaboozey, Dasha and Beyoncé as key players in this growth, as well as the impact made by Morgan Wallen and Post Malone’s country reinvention in the albums market.
Country music is now the sixth most popular genre in the UK, behind pop, rock, hip-hop/rap, R&B, and dance music. In the albums space, country accounted for 2.9% of sales and streams in the UK last year – up from 2.5% in 2023.
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